Why Every Business Should Have a Website?
Has anyone ever complained that they could not find your business phone number, or have you ever had anyone ask you if they could simply find your business online, but you could not say yes? Well, then it's time to get a Website! Whether you are a small business or a big business, one of the most important elements of success is a professional website. There are many reasons why a business should have websites, lets take a look at a couple.
First of all, having a website gives your customers an easy way to find your contact information on the World Wide Web. They can find a map of where your business is located, an email address or phone number to reach you at, and even a fax number so they may fax you important information.
Another advantage of having a website is simply to showcase products or services information about what your company is doing. Customers can simply type in your business’s name into a search engine, find your website and ultimately find out important details about your business, products or services.
The last reason that all businesses should have a website is the most important one. Through your website, you can sell your products, services, or valuable information without customers even stepping foot into your brick and mortar business. This gives a special advantage to those people from different parts of the world that are interested in the service or product that you offer, eventually gaining you more than a local business.
Tips on WebsiteTraffic Promotion
Website traffic by definition is the total data received and sent by the visitors of the website and it is determined by calculating the number of visitors. Most online business people have targeted website traffic, as their whole business depends on how many customers are visiting and browsing through their websites.
To set up a successful website traffic promotion, you must start building up residual traffic to the website. Residual traffic includes the users who visit the website again and again from time to time. You should try to increase this residual traffic every month. It can be done by transforming your frequent visitors into subscribers through the way of sending e-mails to them. Integrated marketing is another way of website traffic promotion. This is done by integrating, leveraging and synergyzing the traffic of other websites by sending thank you pages.
Apart from considering numbers and head counts per day, you must also consider other factors like which keywords you should use in your web content that generates the maximum traffic and which web page has the highest website traffic for your company’s website traffic promotion. You do not want your visitors to give a quick glance to your website and leave, you want visitors who are willing to spend some time browsing on your website and buy your products or services. You want your visitors to return, and it will be done if your website can offer something fruitful to the targeted audience.
Press release distribution - New way for search engine optimization
With most of the advertising media having limited scope, limited readership and fast fading attribute people, advertiser, marketing companies and internet business have found yet another more effective and fast catching up medium to promote their web businesses, new product announcements, website announcements and much more through the news wires services on the internet. Why press release distribution – The choice of the means of approaching target prospects is limited. Newspaper ads, TV commercials, brochures, banners, billboards are certainly there but on one hand, they are expensive and on the other, they are available to any particular company or business for a limited time due to the cost attached to them.
The Internet has proven to be the cheapest medium that has the widest span of coverage for news or press releases that stay there for virtually endless time.
Other paid advertisements on the internet like banners have limited space in which a person can talk about their business, website or services to a limited extent. These banner ads disappear from the viewer’s eyesight as soon as the period for which these banners are posted, expires.
Press release distribution has turned out to be the answer to the prayer of many businesses and individuals who want to portray news about their product, services through newswire, written specifically to educate the people. Once paid for and published stay on the internet till eternity.
With the increased readership, press releases increase the traffic to the website; help in getting qualified relevant links which will also assist the website in improving page rank.
How – Press Release Distribution – It's easy, writing news, press releases in the third person bringing the products, services, websites and all the things about any business, product or person to the attention of the masses. With extreme, unending viewership, the world is the target and the news release remains in the archive of the press release distribution services forever.
Not just any press release distribution network works well. Selecting the premier press release distribution services is the key factor.
Through the good press release distribution service, the news releases get picked up by the search engines. Some other newswire services pick the press release up creating more readership. The links in the press releases lead the reader to the website where the reporter or the journalist of the press release wants the reader to go, thus driving traffic to the websites and web businesses about which the press release is talking about.
Now – Check out now - many online press release distribution services will come up in search results. Not all are trustworthy and not all press releases are indexed soon to bring the news in front of the intended target market.
Differentiation between the paid and free press release must be made by the reporters and the journalists. As everyone has heard “Nothing comes for free” free press releases also have a cost attached to them. Time of the journalist is costly, so why waste time on free press releases distribution networks which go no further than publishing your news story on their newswire service let alone the indexing of the press release and its distribution.
The Future of Social Media in Relation to Search Engine Optimization
Social media is one phenomenon that has marked its territory as here to stay. Web blogging, social networking sites, and social bookmarking are all forms of this type of communication tool used for Internet-based marketing, advertising, social interaction, and other needs. The phenomenon is so huge, in fact, that analysts consider it worthy enough to commit hours and hours of research and study to understand its future in staying mainstream.
Social Media at a Glance
Social media can be defined as any online technology or practice that facilitates people sharing opinions, ideas, experiences, and so forth. This type of interaction can exist in the form of text, graphics, or any other audio or visual mechanism.
Some of the most well-known social media applications used today include Wikipedia; which is an online reference tool, YouTube; which promotes video sharing, and MySpace; which promotes social networking.
Social Media and SEO
Social media is a very popular resource that has become an integral part of the business strategies of all types. Law firms, hospitals, advertising agencies, and various other business types build web resources to promote their products and services as well as provide avenues for communication with current and potential clients or customers.
Search engine optimization (SEO) is an integral part of social media types used in web marketing and promotion such as blogs and social bookmarking. Blogs are Internet sites businesses and individuals set up to allow visitors to voice their ideas, wants needs, or concerns. This is very useful for marketing research because it helps to better identify and understand the needs of a target market and how to address them. Social bookmarking allows web users to file away an Internet resource that they may find useful. Both blogging and social bookmarking work more effectively if the web page content is optimized to allow users to find pages more easily. That is because SEO is a tool used to ensure that web pages are ranked first on top search engines like Yahoo, MSN, or Google.
The future of social media includes a strong connection to search engine optimization. Social media has a symbolic relationship with the general public in that they feed off of one another. Social media is centred around the wants, needs, and creativity of the people. Search engine optimization is a tool for making sure information that helps meet their wants and needs effectively gets to the people. To accomplish this goal, websites must be created or designed in such a way that they are well-known and easily accessible to web users.
By incorporating search engine optimization into web video content, photos or design, one is ensuring that their web page will receive an increased amount of, as well as a steadier flow of traffic to their site. So it may be safe to say that the future of the most effective social media is in search engine optimization.
Companies know that media coverage is worth a lot more than the ads that appear around it. But how can you write press releases that get your message across to journalists? Start by putting yourself in their shoes, and you’ll develop a sense of what they want to hear and how they want to hear it:
Whatever route you choose, do reach out to the media. You know your industry better than even the most experienced journalists, and they do need you.
Setting up in business is very exciting and part of that build-up is good marketing. PR can be used as an essential part of this. Here’s why-
It can help build your reputation and attract new clients and customers.
Your initial and long-term business success can depend on building a good reputation. And the sooner you start, the better. Think of building your business reputation into a see-through wall of top quality glass bricks.
• You want to build it well so people can see through and understand your company and what it’s doing
• People will be clear about what you stand for and will choose to use your products and services
• You will be seen as a robust and long-lasting
• Everyone prefers to buy from people they know about and trust
• To help build your reputation, you need to define your business – but not from your own perspective. Think about your clients instead.
PR can help you target your clients or customers
Teenagers, mums or over the 50s living in Edinburgh. Who is it you want to encourage to ‘buy’ from you?
PR helps nail down what it is you want to say about your business. Are you one of a kind for instance?
You want to be head and shoulders above the rest, yes?
Your new business has ideas and concepts that need to be seen by your target market, whether they are niche or widespread. Word of mouth endorsement is the best, it’s true. But who are going to be the first few people to purchase from you if they don’t know you exist? Very few people will just ‘find out’ about you without some definite well-targeted promotion on your part. PR can help you do this.
Simply turning around the “WE ARE OPEN” sign on your new front door might not be enough. Your business might be in Edinburgh but you might also want to reach people around Scotland and beyond.
This blog is for all things business-related, including marketing, career, and technological aspects of the diverse field. We welcome all tasteful thoughts, ideas, and comments related to everything from how to start up a business to business web design. We are seeking to build a community of business-minded individuals who are open to new insight into the ever-evolving business world.